Marketing Information Systems
Utilizing a set of open and flexible technologies, FogLight Data Consulting can help your business evaluate, design, develop and deploy a robust, relevant and customer-centric marketing information system. We use industry-standard, best-of-breed data warehouse methodologies in helping you build a system designed to generate relevant marketing metrics such as customer lifetime value, recency, frequency, and monetary value scoring and transaction-level purchase history and to support sophisticated segmentation and targeting of customers for direct and/or e-mail marketing.

Marketing Analytics
FogLight Data Consulting also provides intelligent marketing analytics services in which analyisis of historical transaction-level data is used to help organizations develop instruments to optimize and maximize the value of your marketing investments. The results of these analyses are designed to provide marketing organizations with the data and information to help them operate their business.

Information-Based Marketing
Leveraging information assets to optimize direct marketing efficiency is becoming an absolute necessity for organizations in order to stay competitive and maintain and develop customer intimacy. Customized and accurate targeting and segmentation allow companies to tailor effective marketing messages to its customers. Through usage of pertinent market research combined with advanced predictive techniques including RFM (recency, frequency, monetary vaue) segmentation and logistic regression, FogLight Data Consulting can help organizations intelligently and effectively increase marketing return on investment.