Art.com and AllPosters.com have leveraged FogLight Data Consulting's services to manage a project to develop an enterprise-wide customer data warehouse which will support business intelligence, behavioral analytics and consumer insights across the company. Additionally, FogLight Data Consulting has provided strategic pricing services for newly-developed products.
Kodak EasyShare Gallery has utilized FogLight Data Consulting's services to manage upgrade and migration projects of its core CRM and Marketing Automation software. FogLight Data Consulting also helped manage Kodak Easyshare Gallery's marketing analytics and segmentation processes.
FogLight Data Consulting has helped San Francisco Opera manage its direct and e-mail marketing campaigns and develop a customer lifecycle model. The customer lifecycle model is used by marketing managers to allocate their limited marketing resources to the appropriate campaigns throughout the opera season.
CafePress.com needed to develop a data mart for marketing segmentation purposes and called on FogLight Data Consulting for its expertise in designing industry-standard, customer-centric data warehouses. FogLight Data Consulting not only helped CafePress.com unlock the potential of their existing cutomer data, but also helped them better leverage their investments in analytical tools already deployed throughout the company.
FogLight Data Consulting helped design, develop and deploy ZipRealty's Closed Client Data Mart which is used for marketing and research purposes. This project leveraged best-in-breed, open source technologies in order to control costs and yet achieve the desired functionality.
